Bagged: Chanel’s Mobile Art Pavilion
December 19, 2008
Color us Coco-friendly black and white, but don’t color us surprised: the latest victim of these troubled times is the Zaha Hadid-designed Chanel Mobile Art Pavilion. Somewhat inexplicable even in a flush economy, the traveling, snail-shaped guerrilla gallery, built to house interpretations of Chanel’s iconic 2.55 handbag by such artists as Sylvie Fleury, David Levinthal and Fabrice Hybert, has finally deflated after stops in Hong Kong, Tokyo and New York City. A company spokesperson tells WWD, “We will be concentrating on strategic growth investments.” Karl Lagerfeld, who didn’t even show up for the unveiling in Hong Kong, has no comment. Perhaps he’s too busy designing his next vanity stuffed animal. This time it had better come with a bag.
Just a minor note—pretty certain that Karl was there for the Hong Kong launch: http://www.artforum.com/diary/id=19683
Syvlie Fleury is amazing. This project seems more appropriate to her practice than most of the others. She’s great.
–
http://www.contemporaryartdaily.com
after all the thinking how it would be wonderful for mobile chanel art to be part of a dialogue in art culture world wide, this…a over sized culture icon? I’ve seen this before….. :P
great efforts don’t stop trying.
mad props to chanel.